Car ownership was long seen as a symbol of freedom, status, and independence. However, with the rise of Generation Z and the digital way of life, things are changing. Renting instead of buying a car is becoming increasingly common, especially among younger people and those living in urban areas.

Research shows that younger generations prefer investing in experiences rather than possessions. Cars are increasingly seen as a service rather than property. Under the mobility-as-a-service model, options such as monthly rentals, car sharing, and fast digital rentals are becoming more common. 🚗📱

Maja from Ljubljana says:

“I used to own a car that I drove only once a week. Now I prefer to rent a car when I go on trips. I do everything through an app, drive a better car than before – and pay less.” 🚗📱

Renting instead of buying a car is becoming the new mobility norm. Instead of being burdened by ownership, people use a car only when they actually need it. It’s a smarter, more environmentally friendly, and cost-efficient approach that modern consumers increasingly value.